On the 14th of February 2021, we kicked off the Best in Box (BIB) project with a vision to be the leading online grocery platform in Asean. We aim to minimize environmental impacts in grocery retail supply chains while serving women, children, and the whole family with quality and nutrient-rich ready-to-cook meal boxes. We are assisting normal groceries to be sustainable e-grocery stores based on credible guidelines. We believe when BIB, groceries, and consumers handle their responsibilities well, the grocery retail supply chains will be green and nutritious.